Making Online Marketing Work

I'm in San Jose this week at the Internet Retailer Conference & Exhibition. It is a great show that is a great source of ideas and an opportunity to network with many talented people. The thing that I've learned this week with the amount of ideas and variety of tools that help take your business to the next level, is the true success comes to those that put the effort in. The different tools or systems or vendors or any of that doesn't matter as much as focusing some of your time and energy to do something with the tools and data that you have.

1) How much of your time is spent reviewing data? How much is spent executing on information gained from reviewing data?
2) How much time do you spend learning about new ideas/technologies/vendors? How much time do you spend implementing one new idea?
3) How much time do you spend thinking about how you wish you knew about your customers? How much time do you spend digging into the information you do have and segmenting your customers?

How much time to you spend thinking and how much time do you spend doing? The companies that are doing are the companies that are successful. The even more successful ones are the ones doing things faster than everyone else. It isn't about the best ideas, coolest features or being on the cutting edge. It is about doing whatever to get better tomorrow than you are today.