How To Use Video, Even If You Are Less Than Cool

I've talked in the past at how cool Video is and some possible ways to think about it. The hardest part with video that I hear many people talk about is that they don't have an exciting or viral product, so who would want to view a video. While that is the first answer that most people think of when it comes to video, it doesn't have to be the only answer. No matter what your product or service, you have to talk about it and you probably do on a daily basis, to customers, prospects and others. Why not put these words and thoughts on videos that can be viewed by many people? Ever feel like you've said the same thing a hundred times to all of your contacts? Why not make a video of it and make it available? If you are talking about your business you have subjects for video.

The other big stumbling block that many people run into is that they think they need to have these videos professionally shot and edited. Try it simpler at first and see if your users respond. My suggestion is to take a personal digital video camera (a fairly nice one that can get the job done is $300) and just shoot someone talking about a subject. Make sure the sound is good and you put the camera on a tripod so you get a good picture. From there you can edit the video down on any Mac, or if you need to most Windows PC's come with Video editing software now as well. Get the segments down to 10 minutes or less so your audience can consume them in bites. Now upload them to YouTube, tag them with your company name and other relevant terms and you have video online. If you want to take it a step further it is easy to embed the videos so they are served by YouTube but available on your own Web site. With very little money invested, mostly just time to create these videos and put them out for others to see you have video and appear that much more cutting edge.

Is this a viable solution for you?

Comments

[Video Marketing]

Yup I think this is a cool idea. Trust your instincts, this may give you unique result to your videos, and it'll be an art. And of course ask for some advice to friends or let them evaluate your video so you may be able to effectively improve it.

-Kris