7 Ways to Expand Your Online Marketing

It starts with a Web site, you build a presence and sooner or later the question comes up about how to get more traffic. It usually starts with taking existing customers and transferring them to be online customers. There are a lot of positives from this, mostly around cost savings; but that doesn't gain you more traffic, it only makes existing customers more efficient. Eventually the basics are heard, "We need an email campaign and we have to do more with Pay-Per-Click." The problem I see is that this is often where companies stop with their online marketing strategy and these are the same basic activities that every other company out there is deploying. There are literally thousands of ways to promote your Web site, to be successful you need to have as many tools as you can manage. Here are some quick ideas to get you started:

1. Build a Squidoo Lens on a topic connected to your products.
2. Write a Wikipedia article on you company or product.
3. Build links through relevant directories like DMOZ and Best of the Web.
4. Ask your customers to upload video or pictures to YouTube and Flickr where they are using your product. Have a competition around it for the one voted the best.
5. Write a press release and post it at a service like PR Newswire.
6. Pay for someone to blog about your product or service at PayPerPost.com.
7. Read John Jantsch (Blog and Book) and Seth Godin (Blog and Book) on ways to use technology and speak to today's consumers.

The key to any of this is you have to have a passion for your products and learning about all the ways you can speak to them. Once you have that foundation, the opportunities are endless to expand your marketing. Go do at least one today.

Comments

[John Jantsch]

It's tough for small businesses to wade through all the clutter and find online strategies that will really work for them long-term.

Great post, thanks for the nod on the Duct Tape book and blog.

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