Jeff's Online Marketing Thoughts

Web Presence Major Part Of Identity

In an article in Internet Retailer a study showed that 41% of shoppers are less likely to shop in a store if they had a frustrating experience shopping online. Just a reminder on how important your Web site is in the picture customers have of your company.

Are You Ready To Change In 2007?

Well, it is a new year, do you have a plan in place for what you are going to do with your Web site this year? That is a good start, but expect that it will look extremely different at the end of the year then it does right now. What did your plan look like last year; did it change at the end of 2006?

You need to be ready to change. There are lots of books about embracing, accepting, managing and driving change. But change is still viewed as a negative thing by many. People don't like it. It stresses everyone out. It is painful to go through it. But this is a new year. Your New Year's Resolution, is to change how you think about change.

To survive today, you need to go beyond accepting change, but actually liking and forcing change. Creating change will make you successful in the Online Marketing world today. Business moves too fast and customers have shorter attention spans that only the newest and coolest things keep their interest.  If you had success in the past, remember it is the past and does nothing for the future. Everything changes. So rather than trying to catch up to the change your competition or customers are driving you to make, create your own changes. The more you change the more you accept it, the more you don't mind it and start encouraging it.

Change makes you better. Don't just accept it, create it.