Good Use Of Video Marketing

There is a set of videos on YouTube from Blendtec who make an industrial strength Total Blender. They put their blender to the test with things like blending a rake handle or turning marbles to dust. Seth Godin talked about it on his blog and says that if it is worth watching people will watch it. For me, when I watch the videos, suddenly I have a strong desire to buy one, and that is what good marketing is all about.

What fun things can you do with your products that will get people talking? One place to look, do your employees do anything fun/strange/different with your products around the office? Can you make a video of that to get people talking about your product?