2 Email Marketing Ideas To Drive Sales

Idea #1 - Internet Retailer had an article about Draper's & Damon's abandoned cart emails and how it they have a click through rate of almost 38% on their emails to customers that abandoned their shopping cart. Does your system remind customers that they started an order? They should be pretty likely to buy if they got that far in the shopping process on your site. Send them an email and help them finish their order.
Idea #2 - I have a client that has been having great success with time limits in their email promotions. The email will say that the offer is only good until a specific day or time to get people to act. Most systems should allow you to have a limit on when a promotion goes away. If not, who cares, send the email anyway and see if you get more people to act. If you don't turn the promotion off for a couple more days does it matter? The idea is to get sales and get people to act.

An even better idea is to combine #1 and #2. Send that abandoned cart email and say the cart is only good till the end of the week. Might get them to act faster if they think the offer is going away, nobody wants to start over.